FOREVER 21 is profiled in the New York Times today. Definitely a must read, but this article brushed right by something I've always wondered about...

The (not so) subtle JOHN 3:16 stamped at the bottom of their bold yellow shopping bag. John 3:16 is one of the most eminent bible verses " For God so loved the world, that he gave his only begotten Son, that whosoever believeth in Him should not perish, but have eternal life."

The article doesn't really get into this, but it did make me ponder, is Forever 21 trying to make Jesus your homeboy?