Tactless Marketing for LG

::IT'S labor day weekend so I've been lucky enough to be home relax, walk the dogs and catch up on some much needed television. All was going well until I spotted a disturbing commercial for LG's Dare phone.

The model in the commercial is shown balancing herself on a dangerously high ledge (in high heels nonetheless) overlooking city traffic. As she attempts to grab her LG phone, she looses her balance and almost falls over.



I find this commercial to be completely insensitive and tactless, considering that model Ruslana Korshunova's high profile death was only 2 short months ago. The timing is beyond awful, and the model in the video eerily bears a resemblance to Ruslana, thus adding to the poor taste of this creative direction taken in this advert.

The marketing executives and all parties involved, should have been a bit more tactful in marketing their phone, especially since the fashion community is still mourning the death of a rising star gone too soon...




I’m sure this scenario could have taken in many different places, but to do it this way, in this location, at this short time after the tragedy is beyond insensitive and a complete lack of respect. Given that this death was so high profile, lack of knowledge could not be given as an excuse. Shame on you LG!

Check out the video for yourself, I’d love to hear what your thoughts are.

Speak on it...