I don't know what marketing genius thought about naming an energy drink BAWLS, but there was an endless free supply of that stuff at the tents during Fashion Week. I tried one today, and quickly had to spit it out. Nasty. The advertising is also a bit cliche and is full of innuendos.
It's a caffeine alternative slash energy drink that comes in a flashy bottle. It was raining all day and I felt a little sluggish so I tried one. I have no idea what this stuff retails for, or if its even for sale yet... But I'll tell you one thing, the fashionistas were guzzling that thing down.
I guess if taking two of these to hit up that after party is what you gotta do...Then go for it. I'll skip this, thank you.
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